Hello
UX
Designer from shaping real-world spaces to designing seamless digital journeys — I’m a UX/UI Designer driven by human experience.
Currently based in United Kingdom, Singapore, Kuala Lumpur, Malaysia
I'm Eric — I'm a Senior UX/UI Designer at Soft Space, where I focus on crafting thoughtful, intuitive interfaces for fintech and in-flight service platforms.
I graduated from the UK with a degree in Interior Design, and after working at HLM Architects, I discovered my passion for all things design. Since then, I've designed for high-caliber teams across the United Kingdom, Singapore & Malaysia — blending spatial thinking with user-centered digital experiences.
I'm a certified UX Designer from General Assembly and Memorisely, with hands-on experience leading projects from early ideation all the way to developer handoff and real-world rollout.
Previously, I co-founded Urban Fuod, a foodtech startup. In my spare time, I served as a designer/maker at One Shot Nutrition.
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PROJECT #02 ↓
URBAN FUOD™ → Building a shopify e-commerce website for Asia's top nutritionally complete meal.
Role: UX/UI Design
Urban Fuod is a food-tech startup based in Malaysia that offers nutritionally complete drinkable meals. The design emphasizes the selling points of Urban Fuod - complete nutrition, plant-based ingredients, convenience, affordability, and flavor variety.
PROJECT #03 ↓
FASSPOS → Digitizing in-flight pre-order service for a seamless cabin crew experience.
Role: UX/UI Design
Prebook is an in-flight ordering system designed to help cabin crew efficiently manage passengers’ pre-booked meals, drinks, and special services. The platform improves service speed, reduces manual tracking errors, and enhances the overall passenger experience through a segmented, real-time interface.
ERIC SIN
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