Hello

Eric-min

UX

Designer from shaping real-world spaces to designing seamless digital journeys — I’m a UX/UI Designer driven by human experience.

Currently based in  United Kingdom, Singapore,  Kuala Lumpur, Malaysia

I'm Eric — I'm a Senior UX/UI Designer at Soft Space, where I focus on crafting thoughtful, intuitive interfaces for fintech and in-flight service platforms.

I graduated from the UK with a degree in Interior Design, and after working at HLM Architects, I discovered my passion for all things design. Since then, I've designed for high-caliber teams across the United Kingdom, Singapore & Malaysia — blending spatial thinking with user-centered digital experiences.

I'm a certified UX Designer from General Assembly and Memorisely, with hands-on experience leading projects from early ideation all the way to developer handoff and real-world rollout. 

Previously, I co-founded Urban Fuod, a foodtech startup. In my spare time, I served as a designer/maker at One Shot Nutrition.

 

Full Resume here

 Instagram

Linkedin

 

Get in touch

[email protected]

PROJECT #01 ↓  

PETBOOK → Designing an online pet appointment booking app.

Role: UX Design

Petbook is a mobile app that aims to develop an online pet appointment booking app system that addresses the challenges faced by pet owners in managing their pet's healthcare appointments.

PROJECT #02 ↓  

URBAN FUOD™  → Building a shopify e-commerce website for Asia's top nutritionally complete meal.

Role: UX/UI Design

Urban Fuod is a food-tech startup based in Malaysia that offers nutritionally complete drinkable meals. The design emphasizes the selling points of Urban Fuod - complete nutrition, plant-based ingredients, convenience, affordability, and flavor variety.

PROJECT #03 ↓  

FASSPOS → Digitizing in-flight pre-order service for a seamless cabin crew experience.

Role: UX/UI Design 

Prebook is an in-flight ordering system designed to help cabin crew efficiently manage passengers’ pre-booked meals, drinks, and special services. The platform improves service speed, reduces manual tracking errors, and enhances the overall passenger experience through a segmented, real-time interface.

ERIC SIN

Be A Friend

Get In Touch

[email protected]

© 2025 ERIC SIN Senior UX/UI Designer